When should ROX be applied according to store protocol?

Applying ROX (Receiving Operations Execution) when items are received in the store is crucial for maintaining accurate inventory levels and ensuring a smooth operational workflow. This practice ensures that all received items are properly accounted for and any discrepancies can be addressed immediately. By applying ROX during this stage, the store can accurately track inventory, minimize shrinkage, and enhance overall efficiency. This proactive approach solidifies the foundation for effective inventory management and helps in maintaining high standards of service.

In contrast, the other options revolve around different operational concerns that do not align with the primary purpose of ROX. For instance, applying ROX before inventory checks would not allow for real-time adjustments to inventory levels, making it less effective. Similarly, attempting to implement ROX when customers request items does not fit within the operational framework intended for receiving and logging stock. Lastly, applying ROX at the end of the business day could lead to missed opportunities for addressing discrepancies or issues that arise during receiving, thereby impacting inventory accuracy and service quality.